cuts across all ethnic, race, gender and economic boundaries. No
one is immune. But the poor and the immigrant, many of whom are
Hispanic in Colorado, suffer disproportionately because alcohol
abuse more quickly depletes their resources. Many have little or
no medical insurance, and alcohol related health problems can rapidly
drag down entire families.
Council is a national not-for-profit organization funded by America's
leading distillers. During the last decade these organizations have
invested more than $110 million to develop and distribute free educational
programs to fight alcohol abuse. Programs are available in both
English and Spanish, and one of the most interesting has been La
Promesa. In fact, The Century Council, with the approval of the
Atlanta Archdiocese, recently reached out to 15,000 Altanta-area
Spanish-speaking Catholics through La Promesa.
population figures found that seven of the top 10 states with the
largest recent percentage increases in their Latino populations
are in the South, with the number of Latinos in Georgia having quadrupled
since 1990. Available through interested local parishes, the La
Promesa program is an initiative that encourages parishioners to
sign a pledge committing themselves to not drink and drive and to
be responsible hosts. To date, more than 1 million Spanish-speaking
parishioners have signed La Promesa in eight states.
Century Council has been committed to reaching out to the Spanish-speaking
population since its inception in 1991. La Promesa is one of the
programs that we offer in Spanish to encourage individuals to make
responsible decisions, particularly before getting behind a wheel.
We are very proud to provide the approximately 15,000 parishioners
that participated in the La Promesa program with educational materials
today in Atlanta," said Joy Matos, director of Hispanic Programs
for The Century Council.
Spanish-speaking community in Atlanta is growing and we are always
happy to identify programs to community members to help them make
responsible decisions for the safety of themselves and their families.
(Parishes in) the Atlanta Archdiocese (were) pleased to have the
opportunity with The Century Council's La Promesa pledge to address
the importance of not drinking and driving with our parishioners,"
said Gonzalo Saldana, director for Hispanic Apostolate.
As part of
the La Promesa program, parishes generally weave a theme of responsibility
into their pastoral life, and pastors can encourage their parishioners
to sign the pledge at the conclusion of Mass or parish-wide information
meetings. In addition to the pledge, parishioners receive La Promesa
posters, key chains and Spanish point of sale materials designed
to prevent underage purchases of alcohol.
is certainly not the only effort out there to curb alcohol abuse,
and pledges alone won't solve America's alcohol problems. But with
a season of celebration drawing nearer by the day, La Promesa is
a step in the right direction that could make a difference for some.
It may be worth an inquiry. For further information call 202-637-0077
or visit www.centurycouncil.org.