Office of Catholic Schools

Brand Position Platform and Branding Initiatives

A brand position platform is a short baseline summary of who we are and what we hope to communicate that differentiates Catholic schools from other school choices. The primary purpose of the brand position platform is to effectively communicate the essence of Catholic schools in an accurate, concise and consistent method. A brand position platform serves to guide internal and external communications and marketing efforts.

The name “Archdiocese of Denver Catholic Schools” is our brand. When our constituents hear or see the name, Archdiocese of Denver Catholic Schools, a set of associations come to mind. We want everyone, from parents to students, principals to teachers, pastors to donors, and others to think of a similar set of associations when they hear or see the words Archdiocese of Denver Catholic Schools.

The brand position platform for Archdiocese of Denver Catholic Schools is “investing in our future.” A narrative version of the brand position platform is intended to guide all written communication. Whether in letters, brochures, advertisements or websites, it provides a framework for telling the story of the Archdiocese of Denver Catholic Schools.

Narrative version
The Archdiocese of Denver Catholic Schools give parents confidence that their investment in a Catholic Schools’ education will support their child’s complete development and personal success. A rigorous, time-tested curriculum taught by committed faculty in a faith-based and nurturing environment results in measurably accomplished academic achievement. Catholic teachings, faith and traditions are integral to a curriculum that reinforces what is taught as home, including virtues of discipline, respect and responsibility. These will provide guidance and inspiration as your child navigates life’s challenges.

A short summary version of the brand position platform, often referred to as an “elevator speech” is intended to guide all verbal communication about Catholic schools. It can be used during conversations and dialogs about Catholic schools. For example, when a family asks, “Can you tell me about Catholic schools?” you can respond accordingly.

Short summary version
The Archdiocese of Denver Catholic Schools is an investment in the future of our children and our Catholic faith. Unsurpassed academic achievement, along with the reinforcement of Catholic faith and formation, provides a solid foundation for personal success.

A graphic version of the brand position platform is intended to illustrate the platform’s components. It can serve as a working document that directs all forms of communications.

Graphic version – as of August 2012
(brand graphic PDF file)